The Proud2Be campaign aims to offer positive messages from a diverse mix of role models to inspire all LGBTQ+ people to love and celebrate themselves and to be proud of their community.
Inspired by their own experiences of bullying, discrimination and shame- Proud2Be founders Max & Maya Price launched the campaign when they recorded the first Proud2Be video. Since then various public figures and members of the public have contributed to the campaign.
The campaign made waves in 2013, when Stephen Fry’s Proud2Be video went viral, after being shared on popular news sharing sight Upworthy. The video received 120,000 YouTube hits in just a few days.